Privacy

General

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.thesouthpeople.com (hereinafter referred to as the “Site”).

Personal Information

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. In addition, as you navigate the Site, we collect information about the individual web pages or products that you view, the web pages or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information through the use of the following technologies:

- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org
- "Log files" track actions that occur on the Site and collect data, including your IP address, browser type, Internet service provider, referring / exit pages, and date / time stamps.
- "Web beacons", "tags" and "pixels" are electronic files that are used to record information about how you navigate the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers ), email address and phone number. We refer to this information as "Order Information."

When we speak of "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to prepare orders placed through the Site (including processing your payment information, arranging shipments, and delivering invoices and / or order confirmations). In addition, we use this Order Information to: communicate with you; examine our orders for fraud or potential risks; and when in accordance with the preferences that you shared with us, we provide you with information or advertising related to our products or services.
We use the Device Information we collect to help us detect potential risk and fraud (in particular, your IP address) and generally to improve and optimize our Site (for example, by generating reports and statistics on how our customers browse and interact. with the Site and to evaluate the success of our advertising and marketing campaigns).

Share Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify technology in our online store. You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can get more information about how Google uses your Personal Information here: https://www.google.com/intl/es/policies/privacy/. You can unsubscribe from Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to protect our rights.

Targeted Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how -does-it-work.

Additionally, you can unsubscribe from some of these services by visiting the Digital Advertising Alliance opt-out portal at: ttp: //optout.aboutads.info/.

Do Not Track

Please note that we do not alter the data collection and use practices of our Site when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us through the contact information below: info@thesouthpeople.com

Also, if you are a European resident, we take into account that we are processing your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Also, be aware that your information will be transferred outside of Europe, including Canada and the United States.

Data Retention

When you place an order through the Site, we will keep your Order Information in our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy periodically to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Contact

For more information on our privacy practices, if you have any questions or would like to make a complaint, please contact us by email at: info@thesouthpeople.com